Advanced SEO Interview Questions and Answers 2015

Advanced SEO Interview Questions and Answers 2015

Q1) What is Black Hat SEO?

Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The methods which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

Q2) Can you describe some Black Hat SEO techniques?

Ans: Some Black Hat SEO techniques are:

Keyword Stuffing

Cloaking

Doorway Pages or Gateway Pages

Link Farming

Hidden Text, etc.

Q3) What is considered as more significant, creating content or building backlinks?

Ans:Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

Q4) Can you mention the difference between SEO and SEM?

Ans:SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

Q5) What do you know about LSI?

Ans:LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

Q6) How will you cross-check whether your SEO campaign is working or not?

Ans:To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic.  The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q7) What is the meaning of competitive analysis?

Ans:Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

Q8) What is PPC?

Ans:PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.  It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q9) What is 301 redirect?

Ans:It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

Q10) What are Webmaster tools?

Ans:Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.