Google Releases Panda 4.2 & You Didn't Notice

Google Releases Panda 4.2,Google Panda Update,Google Releases Panda 4.2 & You Didn't Notice,How To Recover From A Google Penalty,Google Panda 4.2 Rolling Out,Google Panda SEO News 2015,Google Panda 4.2 Is Here; Slowly Rolling Out 

For more info visit: https://www.seroundtable.com/google-panda-42-release-20640.html

https://imglance.com/2015/07/23/google-releases-panda-4-punkt-2-und-you-didnt-notice

PPC Job Interview Question and Answers 2015

PPC Job Interview Question and Answers 2015

Here I am sharing PPC Job Interview Question and Answers 2015.Learn these ppc interview questions to tackle your next interview easily.

1.What is the difference between search engine marketing and Internet marketing?

Ans:Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

2.What is Quality Score and how does it affect your work as paid search specialist?

Ans:Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.

3.How do you manage large set of keywords (hundred thousand to millions)?

4.How do I reduce costs of my paid search campaigns?

5.Describe the structure of a Google AdWords paid search campaign ?

Ans:Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.

Google AdWords

Advantage: Most robust and corners majority of all paid search traffic

Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive

Yahoo! Search Marketing

Advantage: Lower pay per click cost compared to Google AdWords

Disadvantage: Way behind Google AdWords in terms of reporting features

MSN adCenter

Advantage: Studies show that users of adCenter are more likely result to conversions

Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing

6.How do you describe building your keyword list?

Ans:

a.Identify your audience

b.Review your existing offerings

c.Look at your competitors

d.Check web analytics results

e.Expand keywords using various tools

7.What is your strategy on geo-targeting ads?

Ans:The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it.

PPC Interview Question and Answers 2015

PPC Interview Question and Answers 2015

Here I am sharing PPC Interview Question and Answers 2015.Learn these ppc interview questions to tackle your next interview easily.

1.What happens when “x” doesn’t work?
2.How many ads should I have in every ad group?
3.When do you conclude an ad test?
4.How many keywords should I have per ad group?
5.Should I have different match types in different ad groups, campaigns?
6.How do I know if conversion tracking is working correctly?
7.Does Google display network work?
8.How often do you add negative keywords to an account?
9.What tools do you use for keyword research?
10.Do Product Listing Ads work?
11.Should I bid on competitor’s brand names?
12.Does Quality Score matter?
13.How do I increase my Quality Score?
14.The CPC on my best keywords continues to go up. Why?

15.What’s the best way to decide what ad wins in a test? 

Basic Seo Interview Questions and Answers for freshers 2015

Basic Seo Interview Questions and Answers for freshers 2015 

Here I am sharing basic SEO interview questions and answers for freshers 2015. Learn all these questions and answers.

1. Who is Matt Cutts?

Matt Cutts is the head of Google's web spam team.

2. Does Google uses keyword tags?

No, Google does not make use of keyword tags.

3.What is 301 redirect?

301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

4. What is the difference between “White Hat SEO” and “Black Hat SEO”

Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey Google webmaster guidelines. 

White Hat SEO refers when the SEO campaign is done with Google webmaster approved guidelines that's called white hat SEO. 

5. What are the limitations of title and description tags?

Title tag can be between 66-70 characters and Meta description tag can be between 160-170 characters.

6.What are webmaster tools?

Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.

7. What is robots.txt?

Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

8. What do you understand by Frames in HTML?

A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.

9. How to know that my Web Site is banned by Search Engines?

a)If your domain is not coming in the domain name search.

b)After a long time your domain is not coming on search engines

c)You lost your keyword positions and visits dramatically in fraction of days.

10. What is keyword density ?

Keyword density make your content stand out in crowd.Here is important formula of keyword density

(total no of keyword/ total no of words in your article)  *100

11. Which Important factors makes ON Page Optimization better ? 

In On Page Optimization there are some important factors like

Title Tag

Meta tag

Keyword

Sitemap

Images

Internal linking

Bread crumb.

12. How many types of Meta Tags and their characters limits ?

Two types meta tags in SEO

-Description Meta tag (150 characters limits)

-Keyword Meta tag (200 characters limits)

13. What SEO tools do you use ?

Google analytic tools,Google webmaster tools,keyword research, Alexa, open site explorer,woorank.

14. Why does Google rank Wikipedia for so many topics?

Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia.

15. What is Google Sandbox in SEO?

Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

Hit With A Google Penalty

Hit With A Penalty? Google Explains The Best Way To Submit A Reconsideration Request

If Google slaps you with a manual penalty it’s not the end for your site. You always have an opportunity to undo the damage, so to speak.

When you correct the problems that led to receiving a penalty, you can then submit a reconsideration request to have Google take another look at your site.

If Google feels like you have adequately resolved the issues it will then reindex your site. If your reconsideration request isn’t approved then it’s back to the drawing board.

Google wants to send fewer webmasters back to that proverbial drawing board, as the company has recently updated its Help Center article on reconsideration requests with detailed information on how to submit a successful request.

Source: http://www.searchenginejournal.com/hit-penalty-google-explains-best-way-submit-reconsideration-request/125161/

Free SEO Tools for On-Page Optimization 2015

Free SEO Tools for On-Page Optimization

Here I am sharing Free SEO Tools for On-Page Optimization 2015 for your better preparation. Have a look and suggest if all are useful to you.

1. Google AdWords Keyword Planner:

2. KeywordTool.io:

3. UbberSuggest:

4. BuzzStream Meta Tag Extractor:

5. Keyword Eye (Free for 10 keyword searches per day):

6. Copyscape:

7. Siteliner:

8. ScreamingFrog (Free for 500 URI crawls):

9. Advanced Meta Tag Generator & Google Search Results Preview:

10. Feedthebot:

11. Live HTTP Headers for Firefox:

12. URI Valet:

13. RobotsGenerator.com:

14. Schema Creator:

15. XML-Sitemaps.com (Free indexing of 500 pages):

16. XML Sitemap Inspector:

17. Site Condor (Free trial of 200 URLs and 2 crawls):

18. Microsoft Free SEO Toolkit:

What is Search Engine Optimization/SEO

Here I am sharing Free SEO Interview questions and answers 2015 for your better preparation. Have a look and suggest if all are useful to you.

What is Search Engine Optimization/SEO

This Videos will Explain about What is Search Engine Optimization/SEO which helps for Interview when someone ask you Questions and Answers on SEO so this is easily way to understand interview questions in seo so follow this videos.